There is more to an online marketing strategy than just having a website - although it's certainly a good starting point.

The Internet, used correctly, can reach a wider audience at a lower cost and with greater flexibility than traditional marketing channels. It won't replace offline work, but it does provide another channel for your existing marketing and promotional activities.

How Can Online Marketing Help You?

It can:

• Inform and educate a wider audience
• Offer a point of contact for customers
• Present another outlet for your products
• Promote campaigns or product launches
• Increase memberships or subscriptions
• Create a brand community
• Spread news stories quickly
• Present corporate information
• Be a measurable advertising channel.

Online Marketing Elements

Big Picture Interactive can work with you to determine the elements that will best suit the needs and specific requirements of your online marketing campaign.

These elements include:

Search engine marketing:
Strategic planning for Search Engine Optimisation (SEO) and Pay-per-click (PPC) advertising

Online advertising:
Campaign management for PPC advertising and creation of graphic ads such as banners and overlays

Email marketing:
Design, development and campaign management for email newsletters, email shots, viral campaigns

Campaign microsites:
Design, development and site management.

Focused and measurable

An essential element of any online marketing campaign is the ability to monitor the effectiveness of the campaign.

This can be measured in terms of visitors to your site, entries into your competition, new member registrations or the generation of sales.

Also of interest...?

Email Marketing Big Picture Interactive provides a comprehensive Email Marketing service that will help you keep in contact with your customers and partners, pushing the information to them rather than relying on them to come to your website time and time again