Multi Variate testing

Could your site be working harder for you?

Search engine marketing will increase your visibility but multi variate testing allows you to fully optimise your site - retaining and most importantly, converting customers.

Should the image be different? Could the call to action be clearer? These considerations affect your bottom line, whether you use your site to promote your services, answer customer queries or to sell online.

Our multi variate testing solution sets up different test campaigns to measure how users interact with your site - so that you can strategically analyse how user behaviour is affected by changes to the messaging and layout.

A number of elements can be tested within each campaign so you can review your customer journey and know what to change to improve conversions.

Our multi variate testing solution is non intrusive – you don’t have to change your live site until you know what has had the biggest impact. As there is no tagging involved, users are not aware that they are being part of a test and there is no negative impact with search engines.

Test users can be segmented through a number of factors: specific user actions (ie completing a purchase), historical details of previous visits, origin of visit (direct user or through PPC campaign), time of visit, language and browsing device, including mobile devices.

With our partnership with SiteSpect we can help you to understand your visitors’ behaviour on your site and convert more of them into customers.

For more information on how we can help you optimise your site email or call our marketing team on 01926 422 002.