The process of conversion optimisation has several elements:

Browser investigation

Your site needs to perform well under a range of operating systems and browser combinations so that whether your customer has the very latest technology or is browsing on a 10 year old machine, they are all able to find what they need and make the purchase. BPI will check your site on every combination of browser and operating system and report on the experiences. If you need new pages on the site created as a result, we can do so, and build them seamlessly into your site’s infrastructure.

Content research

Is your site written to sell? Your website pages need to show the features and benefits of your products to maximise the desire of visitors to become customers. Intrinsically linked to search engine optimisation, we can analyse your content and to make your pages as attractive as possible.

Audit of log files

Our online marketing specialists can examine your log files to work out where people leave your site and then investigate why. That information can be used to improve the key areas where visitors are choosing not to become customers and leaving, transforming the pages to offer the reassurance or details needed to make your products more attractive.

Competitor check-up

BPI can analyse the surfing habits of your competitors’ customers, and the conversion rate of their sites. By looking at the effectiveness of your closest rivals, BPI can make significant improvements to the bottom line of your own business.

Survey – ask the questions

If you want to know how your customers felt about their experience on your site then ask them! We can use short exit polls when your customer leaves the site. If you direct sell, then we can include a survey with your outbound goods to find out how customers feel about the overall buying experience.

Focus groups

We can stage focus groups wherever you need them in the country. We ask members of the groups to surf the site naturally so we can see where their eye is drawn, and we then give them a task to complete on the site. This would be buying a product or asking for information. Analysing this reveals how easy the average visitor finds it to complete basic tasks on the site.

Contact us

BPI can really make a difference to the business of converting your site’s visitors into customers. Contact us now to see how we can help you.

Related Pages

Customer Journey Learn more about our customer journey