Turning visitors into buyers:
customer conversion

Customers make the business world go round.

You help them find your site using search engine optimisation. You make the site look great – appealing and exactly what they want – with a mixture of design and development.

But you still have to persuade them to buy. Are they finding what they need and letting you have their information? Most importantly, are they making the purchase? You want to convert casual visitors into buyers, increasing your sales.

Big Picture Interactive (BPI) has the tools and the talent to help you achieve this goal. Our team includes search engine optimisation advisers, copywriters and technical development experts, working together to help you catch the customer.

Conversion optimisation persuades customers to buy

With 13 years of e-commerce experience, BPI has perfected the customer journey. We take users from the first contact – usually through a search engine – to your site and on to a sale.

To perfect the journey for your customers, we study how your site works and how efficient it is in converting visits into sales, and then recommend the changes that will increase that rate. This is conversion optimisation: fine-tuning for the customer that means they are persuaded to buy.

Breaking down conversion optimisation

The process of conversion optimisation has several elements:

• Browser investigation
• Content research
• Audit of log files
• Competitor check-up
• Survey – ask the questions
• Focus groups

Read on to see how we can help

Related Pages

	The process of conversion optimisation Read more about customer conversion and the process behind it
	Customer Journey Learn more about our customer journey