Our search engine marketing team looks at the structure of the site, working right from the beginning of the project to ensure you get maximum exposure, using a variety of tools.

Search Engine Marketing (SEM) is a set of marketing methods to increase the visibility of a website including:

• Search Engine Optimisation (SEO):
  Optimising the content of website to appear on the free side of search engine results. Also known as organic growth.
  
• Pay Per Click (PPC):
  Cost-Per-Action advertising targeting the 'sponsored listings' on search engine results.
  
• Blended Strategy / Search Engine Marketing:
  Utilising both SEO (organic) and PPC to maximise your exposure to search engine users.
  
• Paid Inclusion Feeds:
  This involves inserting listings into search engines, typically comparative shopping sites like Nextag.
  
• Social Media Optimisation
  Promotes by placing ideas within online communities with the hope that they will spread virally.
  
• Video Search Marketing (VSM)
  VSM attempts to promote a business by strategically placing short video clips on websites such as YouTube to be picked up by search engine spiders or promoted through internal rating systems.

Typically, our strategy for your business will use a combination of these tools to secure the profile you want for your company.

Our search engine optimisation team will examine your needs and match these with your budget to create the best search engine marketing (SEM) strategy. We can show you why search engine marketing is important.

Want to know more?

Contact BPI’s search engine experts.

Related Pages

Why is search engine marketing important? If you want to sell, you have to be visible to a search engine, helping the users find your needle in the Internet haystack.