This gives immediate and predictable results - start advertising today, get traffic today. For the most part, the pay per click (PPC) advertiser can control where their site appears in search results.

It is a very predictable form of search engine marketing (SEM) – you can maintain control of costs, operate under a fixed or variable budget and adjust investment seasonally.

Pay per click (PPC) bid on keywords

Pay per click (PPC) is an advertising and campaign tool, used to promote websites through search engines, to bring targetted customers who fit your product and brand profile, e.g. children's toys, telephone services or premium lager.

Your team would bid on ‘keywords’ that they believe people would use when searching the Internet for your type of product or service.

So if you are selling green pogo sticks, you would bid on the keyword ‘green pogo’, in the hope that someone would type that in the search engine, see your advertisement next to or even above the normal search results, click on it and buy from you.

Pay Per Click - cost-effective advertising

You only pay if the user clicks on your advertisement, not for having the advertisement there in the first place, so it can be a very cost-effective way of bringing people to your site.

We’ll help you work out what search words you should be targetting, what wording should be used in your advertisement, what budget you should be setting (and with prices starting at US$0.01 this can be a very low cost way of attracting visitors), and how to refine the words you use to ensure you repeatedly stay visible to users.

Want to know more?

Contact BPI’s search engine experts.

Related Pages

Case studies Big Picture Interactive has carried out SEM for a range of clients.