Here at BPI, we offer the complete package – and that includes intensive search engine marketing to make sure that the site we create is easy to find. A great-looking site is important, but if no-one can find your site to see just how wonderful it is, what good will it do you?

importance of search engine marketing (SEM)

With millions of Internet users turning to search engines each day to find websites, the importance of search engines has a significant impact on your search engine strategy.

• 87% of all visitors are from a page 1 position
• 73% of all online transactions start with search engines
• 91% of Internet users use search engines

Big Picture Interactive can develop a search engine marketing (SEM) strategy with you as part of your online marketing campaign (e.g. banners, email, community / social site promotions). Our strategies are based on a wealth of experience, in-depth search engine/directory knowledge and tried and tested practices including search engine optimisation (SEO) and pay per click (PPC) campaigns that look at your website from both a technology and brand perspective.

Six stage search engine marketing (SEM) strategy

We follow a tried and tested model to maximise results for revenue:

• Stage 1: Business Assessment
• Stage 2: Keyword Strategy
• Stage 3: Website Optimisation
• Stage 4: Link Building
• Stage 5: Search Engine Submission & development of an encoded XML sitemap
• Stage 6: Tracking and Refinement

Want to know more?

What have we done for you lately? If you're among our search engine marketing (SEM) clients then we've increased traffic to your pages and helped you convert casual browsers into confident customers.

If you want know more about search engine marketing or how it could work for you contact BPI’s search engine experts.

Related pages

	What is search engine marketing? Search Engine Marketing (SEM) is a set of marketing methods to increase the visibility of a website.
	Case studies Big Picture Interactive has carried out SEM for a range of clients.