Many toy manufacturers and retailers are not utilising the Internet effectively and therefore missing out on a large potential customer base.

Big Picture Interactive has worked with a number of toy companies and helped them get the most from the Internet.

Toys

With clients including VTech Electronics, Tomy and Character, Big Picture Interactive continues to drive forward their online marketing through their website, email marketing and online promotional activity. They have recognised that their websites are key components of their marketing activities, and they needed to act to stay in front of the competition.

Big Picture Interactive also works with smaller organisations. Pink India is a small company that designs and creates unique gifts for children. As a small company they can't get their products into the high-street stores, but on the Internet they have a level playing field. Big Picture Interactive have helped them grow their online presence, with a full e-commerce solution that has seen sales continue to grow each month. Pink India's success means that they have almost doubled the product lines they sell.

Children and the web

In a different, but related area, Big Picture Interactive has worked with CITV for over three years. We have created Flash-based games aimed at young children that can be enjoyed on the CITV website. In addition to this, Big Picture Interactive designed the new Popcorn website that brings the world of cinema to children in an engaging, interactive way.

We have also worked on many educational projects for organisations in the heritage sector, such as the Tudor Britain website, the BNSC Learning Zone, and the Kid's Zone on the Geffrye Museum site.

What can we do for you?

• Email Marketing
  Email Marketing helps you keep in touch with your customers, even if they don't come back to your website
• Online Marketing
  Promoting your site through Search Engine Optimisation, online promotional activities and advertising can drive targeted traffic to your site
• Games and Interactives
  The use of Flash games on your site can create a buzz, encouraging word-of-mouth recommendation. Interactives can be a useful way of conveying important or complex information
• E-Commerce
  Reach your customers, partners and resellers directly through an E-Commerce solution. It's fast, efficient and it can significantly improve your profits used alongside more traditional channels
• Website Design & Development
  It says who you are, what you do, it's your front-line customer service and sales team. What does your site say about you?
• Content Management
  A content management system will put you in control of your site and enable you to make sure that what you are saying is accurate and up-to-date, without the need to involve a third-party or your IT department

Case Studies

	VTech - Electronic Learning Toys Big Picture Interactive and VTech have worked closely together to create a strong online marketing strategy in the UK and Europe.
	Popcorn A unique movie-based website for CITV aimed at children and younger teenagers
	CITV - Games Big Picture Interactive has worked with CITV to create a host of web-based Flash games