The V&A
| Client: | The V&A |
|---|---|
| Project: | Art Deco exhibition |
| Skill base: | Microsite design and development, virtual tours |
| URL: | V&A |
Profile
- V&A is the world’s greatest museum of applied and decorative arts and has been home to artefacts from the world’s richest cultures for over 150 years.
The Challenge
- To promote their ‘Art Deco’ temporary exhibition
- To encourage online bookings
- To encourage museum visits by providing users with a virtual taster visit.
What we did
- Micro site design and development
- Integration with the V&A’s online booking system
- Creation of virtual exhibition tour
- Addition of panoramic photography
- Activities and quizzes.
Highlights
- Phased development of micro site to tie in with exhibition promotional plan – starting with a teaser and culminating in full e commerce micro site as soon as exhibition opened
- Addition of 360 degree panoramics of exhibition areas
- Virtual tour with museum layouts to help web users plan their visit
- Online quiz, competition and kids activities to encourage interaction and test understanding of Art Deco
- E-postcards to encourage viral marketing .
