Profile:

VTech, the creator of the Electronic Learning Products, is the world leader of electronic learning toys. Since 1976, VTech has been developing high-quality, innovative educational products for children from birth to pre-teen that deliver "smart-play" through the combination of entertaining electronic formats and engaging, age-appropriate content that help children learn while having fun.

VTech is a name that families can trust to produce long lasting, safe toys which are excellent quality.

The Challenges:

• To create a truly interactive experience for visitors, allowing them to fully explore the benefits of the Smartville products.
• To get Smartville onto the front pages of search engines so customers can easily find it.

What we did:

We used our unique BrandEd approach to focus on delivering a 'brand education' to VTech's customers through high levels of user interaction and involvement.

First we set learning objectives for the new microsite and then combined our marketing, education, design and technical capabilities to devise, design and build a solution to meet those objectives - an online recreation of Smartville using interactive Flash technology and animation.

The result:

A vivid and beautifully illustrated tour gives visitors a hands-on guide through all seven Smartville sets. Along the way, visitors can interact with characters and pieces to produce the same responses and sounds as the real toys.

The results of our SEO tactics have given Smartville positions 1 and 2 on all major search engines. Our information architect and search engine optimisation expert created a plan to push the sets to the top when potential customers search for this type of toy.

BrandEd

All our BrandEd strategies are based on Confucius' age-old principle:

Tell people…they forget;
Show people…they remember;
Involve people…they understand.

By promoting a deeper understanding of our clients' products and services to their target markets, we help our BrandEd clients increase their sales both on and offline and encourage brand loyalty.

Related Pages

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