Lil-lets
| Client: | Lil-lets UK Limited |
|---|---|
| Project: | Lil-lets Girls |
| Skill base: | Flash animations, detailed interactives, website design and development, search engine marketing and optimisation. |
| URL: | Lil-lets Girls |
Profile:
Lil-lets is a market leader in the feminine hygiene industry and is most recognised by women for its non-applicator tampons.
The Challenge:
To design a new site to support the Lil-lets schools programme with all the information a girl needs to be prepared for her first period.
What we did:
Focussed in on key areas in which girls need information and created detailed interactives to make it easier for them to understand.
Created a fresh, bright site with a variety of ways to access information, including a PDF of the whole site’s content that can be printed off and read at leisure.
Finding the site in the first place is key, so a great deal of research went into search engine optimisation, making use of our information architecture team to create a structure that is easy to navigate and attractive to search engines.
