Tomy Europe launches e-commerce sites
28th September 2008
Big Picture has helped Tomy launch E-commerce sites in France, Germany and Benelux, following the success of the Tomy UK E-commerce site. The sites are all run by Amber CMS and E-commerce software give Tomy a springboard into direct online sales across Europe.
Amber CMS allows multiple language versions to be created from one set of templates – cutting down both resource and costs needed to build and update multiple language sites. Amber E-commerce server is designed in the same way and uses a dedicated backbone to create multi-currency transactions.
BPI will also be tasked with the Search Engine Marketing for all the European sites, following on from our success with Tomy UK , combine search engine optimisation and PPC campaigns to drive online sales.
Tomy manufacture high quality nursery equipment and toys and games and are well known for their different brands such as Aquadraw, Cella and Thomas & Friends.
All sites can be found at www.tomy.eu
