Thomas and his friends
22nd November 2006
Thomas, Percy, Gordon and their friends have steamed their way into thousands of email inboxes, just part of the work Big Picture Interactive (BPI) is doing for toy giant Tomy.
The first of a series of carefully targeted newsletters for Thomas the Tank Engine fans has gone out.
BPI designed and developed the HTML newsletter, promoting a range of product and offers.
Subscribers are able to opt in to the newsletter when visiting the www.tomy.co.uk website, also designed and developed by BPI.
The first newsletter contained an offer for a free Ben engine when spending over £60, special offers exclusive to the Internet, product spotlight, offer of the month, a free catalogue and the chance to design your own Thomas track and win a prize.
Subsequent newsletters will follow using the same template with different offers and news exclusively for Thomas & Friends Subscribers.
