BPI launches new Silver Cross UK public site
8th April 2009
After the successful deployment of Amber CRM into Silver Cross’s UK head office operation, BPI have now completed the second phase of this project with the launch of Silver Cross’s public facing website on our enterprise level Amber CMS.
Since winning the redevelopment work, BPI has worked closely with Silver Cross to design and build a site that not only encapsulates their brand essence but is easy to use.
Silver Cross E-commerce Manager, Ross Hewitt, picks up the story “Usually the uptake of a new CMS means compromise – either have the design you want but lose functionality, or get the tools you need and give up some of the aesthetic features you really liked.
BPI’s Amber CMS has given me none of these headaches and all the creative and functional objectives have been met, and then some. Also pleasing has been seeing how the Amber CMS and the Amber CRM system interface with each other; we now have genuine joined-up thinking across our customer contact points.”
