Personal shopping at your fingertips
11th January 2007
Imagine a personal shopper online to help you find the perfect present for your child…that dream can come true, thanks to an exciting new addition to the Tomy website.
The personal shopper is a new service on the Tomy site, initially designed and developed by Big Picture Interactive (BPI). The service is supported by BPI's custom-built Content Management System (CMS) allowing non-technical users at Tomy to manage and update the site.
The personal shopper takes a personal approach by asking the consumer for the child's name, followed by simple questions to create a tailored list of products for the child.
Unique icons created in-house by Big Picture Interactive, each representing a different type of character, make it easy for results to be modified by selecting the child's age, gender, preferred cost and personality.
The site already features interactive demos, large, detailed product shots, and a clear and simple navigation to help and encourage customers to purchase products online.
