New toy site is live
29th October 2007
A new website by Big Picture Interactive (BPI), featuring many of the toys tipped to be Christmas bestsellers, has gone live.
The Character website is a first for the Character Group, who have not sold directly online before.
Featuring three of the top 12 toys tipped for Christmas success by the Toy Retailers Association:
- Doctor Who Dalek Sec Hybrid Voice Changer Mask
- Flytech Dragonfly
- GR8 Art Bindeez Super Deluxe Studio Centre,
the site allows Character to establish themselves not only as a children’s toys and games company marketing brand name toys, but also as an online retailer.
Major names such as Peppa Pig, Doctor Who and Disney Princesses are among the items featured.
The site uses BPI design and is backed by our Amber Content Management System.
Playing on the brand recognition of the majority of stock, the site homepage features lots of strong images sorted into clear categories for easy navigation by the user.
Using BPI’s customer journey, the shopping process has been laid out to make purchase easy, and users are encouraged to sign up for a newsletter with updates and special offers.
Related Pages
 |
Toys & Children
BPI works with a number of toy sector clients... |
