Jack Reacher Cafe Crusade
23rd April 2009
To support the launch of ‘Gone Tomorrow’ - the 13th book in Lee Child’s bestselling Jack Reacher series, BPI has created a Flash interactive 'Cafe Hero':
a coffee shop setting where users can select different coffee types, brewing styles, toppings and cup type to create their own unique drink before choosing where in the world they wish to drink it (using Google Maps).
Once users have created their cup of coffee, they are entered into a prize draw to win a Sony Reader.
A loyalty card functionality allows users to invite friends and collect stamps.
Once they have filled up their loyalty card they will receive an email with a media code to get a discount off the Jack Reacher back list.
'Gone Tomorrow' topped the hardback bestseller list on the week of its publication and has remained there for three weeks.
www.reacherscoffeecrusade.co.uk
