BPI awarded CPD Accreditation
21st March 2006
Big Picture Interactive is delighted to announce that we have achieved IPA Continuous Professional Development Accreditation.
The IPA has developed a programme of Continuous Professional Development (CPD) to assist and support agencies in on-going staff development.
Ultimately, the benefits of Big Picture Interactive's CPD accreditation will be felt by our clients, who will receive a better quality of service that is only going to get even better over time.
From the IPA website:
CPD as a standard is now practised by many professional industries such as law, architecture, engineering and public relations. It has, at its heart, the concept that we never stop learning, throughout our careers, and that we learn in all sorts of different ways.
We have taken what we believe to be the best elements of CPD practice and applied them to the advertising industry. The IPA CPD standard is therefore both relevant and suited to the particular needs of our industry.
The CPD standard currently applies to all staff in client-facing and creative departments. The process is being reviewed continuously and feedback from participating agencies will be welcomed to ensure the standard remains relevant and can be effectively expanded to all staff.
