New book deal from Hodder
9th December 2008
For many young teenagers, the release of another Cherub book is the highlight of their year. In January 2009 Robert Muchamore will release a new series of books set in 1940’s France – Henderson’s Boys. BPI were chosen by Hodder Children’s Books following a competitive pitch to create the launch campaign including games and content for Henderson’s Boys and the Cherub series.
The campaigns will include SMS and email interaction and book specific game play as well as plenty of technical work - creating a special members only area for fans using our Amber CMS solution to enable Hodder to fully manage the site content.
Commenting on the agreement, Andrew Nolan, Head of Marketing said: “I am very excited to be working with Big Picture Interactive, their pitch was imaginative and together we will be able to reach a new audience of readers for the Henderson’s Boys series.”
