Give Get in Style
15th March 2006
TK Maxx have once again teamed up with Cancer Research UK for this year's GiveGet campaign. It is one of the UK's biggest ever charity clothing collections and the 2006 campaign aims to raise £2 million worth of clothing and homewares for Cancer Research UK.
Our challenge was to create an email newsletter for Cancer Research UK to raise awareness of the GiveGet campaign, driving visitors to the microsite and inform Cancer Research UK supporters how they can get involved.
The design of the email uses bright colours influenced by the campaign branding along with images of campaign supporter Rachel Hunter to target the primary audience of women aged between 25-54.
Poppy Ahern, Senior Online Marketing Executive at Cancer Research UK said
"Cancer Research UK are very pleased with the email newsletter Big Picture Interactive put together and early results look good.''
