Focus for BPI clients on increasing sales
26th February 2008
Big Picture Interactive (BPI) is launching an affiliate marketing campaign for Character Online – part of an ongoing marketing campaign for the major toy client.
With a focus on increasing online sales, affiliate marketing will be available to all BPI clients over the course of 2008 as part of our complete product offering, including:
- search engine marketing,
- optimisation and
- viral promotions.
Although BPI will be working to place promotion for clients in key locations online, the aim is to raise awareness of the product offering.
In particular, the process can be used to highlight special offers on toys on websites and areas where bargain hunters are looking for the latest deal on hot products like Doctor Who toys.
It is hoped that people will pick up on the great value, great quality toys through affiliate websites, links and even banners, spreading the word still further. The aim is to drive traffic from many sites to Character Online and the better targeted the traffic arriving at the website, the more chance there is the visitor will be converted into a buyer.
Affiliate marketing is just one of many marketing methods used by BPI to increase online sales of your products, which when combined with other resources including search engine optimisation, pay per click and email marketing provide the ultimate armoury for sales attack.
Contact us to see how your company can embrace affiliate marketing.
Want to know more?
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