Come dine at mine
4th April 2006
Cancer Research UK's Dine@Mine event gives people the chance to fundraise without stepping out of their front door by hosting a dinner party with friends or family.
The concept works by people organising a dinner party for the beginning of June. The host can then invite their chosen guests using an online donation form, so instead of asking them to bring a traditional dinner party gift, the host will ask them to make a donation to Cancer Research UK. The campaign has attracted the support of celebrity chef John Torode, who has helped to supply Cancer Research UK with a number of recipes for the event.
Email Newsletter
Big Picture Interactive have been commissioned to create an email newsletter to promote the Dine@Mine campaign and recruit a number of host registrations for the June dinners.
The newsletter is required to raise general awareness of the initiative, develop and build new relationships with supporters who enjoy hosting and participating in dinner parties, and encourage them to register online and help raise donations for Cancer Research UK.
