Create the world’s biggest cookie jar
27th October 2008
To support the launch of Jacqueline Wilson’s new book Cookie, Random House asked BPI to create a microsite and viral campaign to fill the worlds biggest virtual cookie jar. Users can select cookies to bake and send to friends from a number of different shapes. All the cookies go into the jar where there are currently over 33,000!
The emails sent to sender and recipient also promote membership to the Jacqueline Wilson Fan Club.
