BPI join the Armed Forces

25th January 2009

Character Options has handed BPI the job of creating a new site for their range of Armed Forces figures. The relaunch of Action Man has been long awaited and Character are going back to the action figures roots with a series of service personnel that kids will love.

BPI will build an action packed environment on their Amber CMS and Media Server platforms. Consumers will be able to buy direct from Character’s site that is powered by Amber E-commerce solution coupled with Streamline’s transactional system and the client’s own fulfilment operation.

Amber CRM will be used to control products, orders, customer records and transactions as well as providing a customer services interface.

www.characteronline.com


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