Give in Celebration
13th May 2005
BPI has produced an on- and off-line marketing campaign to support the launch of Cancer Research UK's new initiative Give in celebration.
The campaign aimed at a wide audience includes magazine ads, exhibition panels, leaflets and dispensers, emails and a selection of online banners.
It aims to encourage the public to suggest donations to the Charity instead of receiving gifts, in times of celebration such as birthdays, weddings, anniversaries or any important occasion.
