BPI Digital launch
1st September 2009
Big Picture has launched its new service, BPI Digital, aimed at clients who want to outsource their online marketing and ecommerce D2C (direct to consumer) business. The team is headed up by BPI’s Stacey Cann and supported by CEO James Edwards (Strategic) and Becky Dempsey (Ops).
BPI Digital takes all of the marketing and operational activity away from the client and effectively runs the D2C site, providing substantial savings on marketing budget and internal resource.
BPI Digital fund all marketing and operational expense in return for a commission paid on sales from the site. The model relies on BPI’s extensive ecommerce experience to generate traffic to the website and their successful customer experience strategies to ensure conversions to sale.
We hate to say it but it’s a NO WIN – NO FEE deal.
