Babies on show
28th May 2007
Clarion Events selected Big Picture Interactive to develop a new website for The Baby Shows.
The Baby Shows are the ultimate events dedicated to pregnancy, parenting, babies and toddlers. Taking place in three locations – Earls Court London, NEC Birmingham and ExCeL London, these Shows attract thousands of pregnant women and hundreds of companies and experts.
Clarion Events' primary objective was to help position The Baby Shows as the UK's leading live showcase for the pregnancy, birth, baby & toddler sector.
The customer journey and needs of the target audiences were considered at every stage in our planning and the result was the development of an exciting environment reflecting the Shows' bold new branding.
This is all based on our simple to use Amber Content Management System and has additional modules enabling the maintenance of revenue-generating button advertisements on the site. There is also a campaign tracker to record visitors' point of entry via marketing campaigns to access ROI.
The optimisation of the website for search engines has been successful with www.thebabyshow.co.uk receiving over 200 links from page 1 positions on the top search engines for search terms as broad as baby milestones, carriers, how to cope with morning sickness and top 10 boys names in 2006.
Case study
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The Baby Shows
How we worked with Clarion Events to promote The Baby Shows. |
